Rage Lake Records

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Why we exist

Our mission

Our mission at Rage Lake Records is to support exceptionally great music made by real artists. We believe that every artist, regardless of status or following, should be able to share their music with the world. We intend to help make that happen.

To do this, we need music we’ve never heard before. We’re not looking for the next Hardwell, Maddix, Chris Lake, Will Sparks or anyone else. We’re looking for the next original voices in dance music: producers who will craft their own sound and make it uniquely theirs.

We’re looking for the next you.

We’re looking for emerging, unheard and established artists who think independently and refuse to be confined by conventional genre restrictions.

The explosion of short form social media this decade has returned a great deal of power to artists. You no longer have to rely on a label to release your music because it is possible to build your own following by sharing content directly.

The problem is that many labels now look at an artist’s following before considering their music. Great records by emerging artists are regularly declined simply because those artists do not yet have an audience. This needs to change. We wholeheartedly believe this is contributing to dance music becoming less original.

Established artists are often afraid to challenge trends for fear of losing their following. New artists struggle to break through because labels are worried about exactly the same thing.

Our promise to you

  1. Music comes first.

    We exist to support exceptionally great music made by real artists, regardless of status or following. If we love it, we will sign it.

  2. Artists before profits.

    We do not exist to extract the maximum possible profit from you or your music. Our business model is expected to operate at a loss for the foreseeable future because we understand that supporting and developing music is not always profitable. Profit is not the most important thing to us, and it never will be. See point one.

  3. A reply to every demo.

    We will reply to every demo you send us. Frankly, it is unacceptable that so many labels encourage artists to submit music they have spent countless hours creating and then cannot be bothered to offer even a short reply. That will never be the case with us. We know how hard you have worked on your music. At a minimum, we will always respond so you are not left waiting week after week, wondering whether this could be your big break.

  4. Support beyond release day.

    We will actively build and maintain relationships with our artists. Many labels sign an artist for one record, then sever the relationship and forget about them once the release is complete. Even more surprisingly, some labels provide no clear way for that artist to reconnect and submit future records.

    If you have signed an artist’s record, why wouldn’t you want to maintain that relationship and help them grow?

    Once you have released a record with us, you will have a direct line of communication for future music. We cannot promise to sign everything, but we can promise that you will not be forgotten or treated merely as a way to make money.

For artists

Demo submissions opening soon.

We are preparing the Rage Lake demo portal. Join the list and we’ll send an email when submissions open.

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