Privacy Policy

1. Who we are

This website is operated by Rage Lake Records in Australia. Questions, requests or complaints about privacy can be sent to [email protected].

2. Information we collect

We may collect:

• your email address when you ask to be notified about demo submissions or subscribe to label news;
• your name, where you provide it to us directly or it is already associated with your mailing-list contact;
• your subscription preferences and information showing when a mailing-list contact was created, updated or unsubscribed; and
• limited technical and usage information, such as IP address, browser or device information, page visits and interactions, where this is processed by our hosting, embedded-content or advertising providers.

We do not currently collect demo recordings or artist application information through the notification form. We will update this policy before that collection begins.

3. How we collect information

We collect information when you complete the demo-opening notification form, join the label-news mailing list, contact us directly, use this website, view the embedded Spotify player, or visit a campaign landing page that uses Meta Pixel.

4. Why we use it

We use personal information to:

• send the requested announcement when demo submissions open;
• send subscribers release news, label updates and promotional announcements;
• manage subscriptions, unsubscribes and contact records;
• respond to questions or privacy requests;
• operate, secure and improve the website;
• display Spotify content; and
• measure advertising and campaign performance.

The demo-opening list and label-news list are separate. We will not add someone who requested only the demo-opening announcement to the ongoing label-news list without their consent.

5. Services we use and disclosures

We may disclose or make information available to service providers where needed to operate the website and mailing list:

• Resend, which stores mailing-list contacts and sends email;
• Cloudflare, which hosts and delivers the website and provides security services;
• Spotify, which provides the embedded playlist player; and
• Meta, whose Pixel is used on our playlist campaign landing page for page-view and Spotify-click measurement.

We may also disclose information where required by law or where reasonably necessary to protect our rights, users or systems. We do not sell mailing-list names or email addresses.

6. Overseas processing

Some providers may store or process information outside Australia, including in the United States and other countries in which they or their service providers operate. Their handling of information is governed by their own privacy terms and applicable law.

7. Cookies and similar technologies

Rage Lake's current website code does not set its own cookies and does not use browser local storage for the notification form. Third-party services may use cookies, pixels or similar technologies:

• Spotify may use cookies and collect technical information when its embedded player loads;
• Meta Pixel may use cookies or identifiers on the playlist campaign landing page to measure visits and Spotify clicks; and
• Cloudflare may process technical request information to deliver and protect the website.

You can control or delete cookies through your browser settings and use the privacy controls offered by Spotify and Meta. Blocking third-party content or cookies may affect the embedded player or campaign measurement.

8. Retention and security

We retain demo-notification information until the demo-opening announcement has been sent, you unsubscribe or ask us to delete it, or it is no longer required. We intend to remove active pre-launch notification contacts within 90 days after the announcement is sent, unless we obtain consent to keep them for another purpose. We retain label-news subscription information until you unsubscribe, ask us to delete it, or the mailing list is discontinued. We may retain a minimal suppression record where necessary to honour an unsubscribe request.

We use reasonable technical and organisational safeguards and reputable service providers. No internet transmission or storage system can be guaranteed to be completely secure.

9. Your choices and rights

You may ask us to:

• confirm whether we hold personal information about you;
• provide access to, or correct, that information;
• delete your mailing-list contact; or
• stop sending email to you.

Every commercial email we send will provide an unsubscribe method. You can also contact [email protected]. We will respond within a reasonable period and action valid unsubscribe requests as required by law.

10. Privacy complaints

If you have a privacy concern, email [email protected] with enough information for us to understand the issue. We will investigate and respond within a reasonable period. If you are not satisfied and the Australian Privacy Act applies, you may contact the Office of the Australian Information Commissioner.

11. Changes to this policy

We may update this policy when our website, demo-submission process or service providers change. The effective date at the top will show when it was last updated. Material changes will be posted on this website.